Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Year of publication: |
2014
|
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Authors: | Homburg, Christian ; Kuehnl, Christina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1360-1367
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Subject: | New product development | New service development | Nonlinear effects | Integration practice | Innovationsmanagement | Innovation management | Produktentwicklung | Innovation |
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