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~person:"Homburg, Christian"
~subject:"Verkaufspersonal"
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Verkaufspersonal
Beziehungsmarketing
108
Relationship marketing
108
Marketingmanagement
79
Theorie
77
Theory
77
Deutschland
74
Germany
73
Marketing management
64
Lieferantenmanagement
39
Supplier relationship management
39
Vertrieb
37
Marketing
36
Strategisches Management
32
Erfolgsfaktor
30
Customer satisfaction
29
Kundenzufriedenheit
29
Success factor
29
Physical distribution
25
Consumer behaviour
23
Konsumentenverhalten
23
Management
20
Marketingtheorie
18
Strategic management
18
Kundenmanagement
16
Business-to-business marketing
15
Estimation
15
Salespeople
15
Schätzung
15
B-to-B-Marketing
14
Beschwerdemanagement
13
Beziehungsmanagement
13
Complaint management
13
Market research
13
Marktforschung
13
Kundenbindung
12
Marketing theory
12
Selling
12
Verkauf
12
Brand management
11
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English
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Homburg, Christian
Agnihotri, Raj
30
Ahearne, Michael
23
Rapp, Adam
19
Wieseke, Jan
19
Jaramillo, Fernando
18
Alavi, Sascha
17
Schwepker, Charles H. <Jr.>
17
Johnson, Jeff S.
16
Friend, Scott B.
15
Itani, Omar S.
15
Schmitz, Christian
15
Hughes, Douglas E.
14
Rangarajan, Deva
14
Singh, Ramendra
14
Bolander, Willy
13
Bush, Alan J.
13
Habel, Johannes
13
Lam, Son K.
13
Plouffe, Christopher R.
13
Zablah, Alex R.
13
Chaker, Nawar N.
12
Evans, Kenneth R.
12
Guenzi, Paolo
12
Marshall, Greg W.
12
Panagopoulos, Nikolaos G.
12
Pullins, Ellen
12
Haas, Alexander
11
Lee, Nick
11
Tanner, John F.
10
Flaherty, Karen E.
9
Hartmann, Nathaniel N.
9
Hochstein, Bryan
9
Jones, Eli
9
Rodríguez, Rocío
9
Rutherford, Brian N.
9
Svensson, Göran
9
Terho, Harri
9
Dugan, Riley
8
Kraus, Florian
8
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Journal of marketing
4
Journal of the Academy of Marketing Science
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Gabler Edition Wissenschaft
1
Kompetenz in Wissenschaft & Management
1
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ECONIS (ZBW)
15
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1
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
4
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
5
Organizing for cross-selling : do it right, or not at all
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
Saved in:
6
Neukundenakquisition : eine Erfolgsfaktorenanalyse für erklärungsbedürftige Produkte und Dienstleistungen
Fargel, Tim
;
Fargel, Tim Siu-Lung
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480563
Saved in:
7
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
8
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
9
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
10
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
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