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~person:"Iyengar, Radha"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"product development"
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New product development
9
Produktentwicklung
9
Social network
8
Soziales Netzwerk
8
Consumer behaviour
5
Konsumentenverhalten
5
Innovation diffusion
4
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Aufsatz in Zeitschrift
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English
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Iyengar, Radha
Calantone, Roger J.
32
Brem, Alexander
29
Di Benedetto, C. Anthony
25
Griffin, Abbie
16
Herstatt, Cornelius
16
Hultink, Erik J.
16
Song, Michael
16
Haapasalo, Harri
13
Dahl, Darren W.
12
Dayan, Mumin
12
Dell'Era, Claudio
12
Gassmann, Oliver
12
O'Cass, Aron
12
Rubera, Gaia
12
Simms, Chris
12
Van Den Bulte, Christophe
12
Akgün, Ali E.
11
Barczak, Gloria
11
Brettel, Malte
11
Cooper, Robert G.
11
Frishammar, Johan
11
Füller, Johann
11
Griffith, David A.
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Yan, Tingting
11
Carbonell, Pilar
10
De Jong, Jeroen P. J.
10
Lager, Thomas
10
Zhou, Kevin Zheng
10
Bouncken, Ricarda B.
9
Goffin, Keith
9
Heidenreich, Sven
9
Keskin, Halit
9
Kort, Peter M.
9
Lakemond, Nicolette
9
Langerak, Fred
9
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9
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
GfK marketing intelligence review : Marketingforschung für die Praxis
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
2
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
3
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
Saved in:
4
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
5
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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6
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
7
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
8
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
9
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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