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~person:"Klaus, Philipp"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
22
Customer experience
14
Dienstleistungsqualität
14
Service quality
14
Customer satisfaction
13
Kundenzufriedenheit
13
Internet marketing
6
Online-Marketing
6
Marketing management
5
Marketingmanagement
5
Einzelhandel
4
Retail trade
4
Social Web
4
Social web
4
customer experience
4
Brand management
3
Customer experience management
3
Dienstleistungsmarketing
3
Distribution channel
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Services marketing
3
Vertriebsweg
3
customer experience management
3
Artificial intelligence
2
CEO
2
Customer experience quality
2
Customer experience strategy
2
Customer value
2
Dienstleistung
2
E-commerce
2
EXQ
2
Electronic Commerce
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Emotion
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Emotions
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Event marketing
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Article
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22
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English
22
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Klaus, Philipp
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Grewal, Dhruv
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
MacInnis, Deborah J.
20
Miao, Li
20
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Journal of retailing and consumer services
7
The journal of services marketing
5
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of service management
1
Journal of service research
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
22
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1
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
2
There is a secret to success : Linking customer experience
management
practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
3
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
Saved in:
4
A glimpse of the future retail customer experience : guidelines for research and practice : editorial
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014303398
Saved in:
5
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
6
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
7
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
8
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
9
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
10
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
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