The role of customer experience in the perceived value-word-of-mouth relationship
Year of publication: |
2022
|
---|---|
Authors: | Kuppelwieser, Volker ; Klaus, Philipp ; Manthiou, Aikaterini ; Hollebeek, Linda D. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 3, p. 364-378
|
Subject: | Consumer-perceived value (CPV) | Customer experience (CX) | Mediator | Moderator | Structural equation modeling | Utilitarian/hedonic/social value | Word-of-mouth (WoM) behavior | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
-
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin, (2023)
-
Alsaggaf, Mohammed, (2019)
-
Hassan, Zubair, (2017)
- More ...
-
Le chaînon manquant : l’équité comme déterminant ultime de la rentabilité des services?!
Kuppelwieser, Volker, (2018)
-
Consumer responses to planned obsolescence
Kuppelwieser, Volker, (2019)
-
Man vs machine : examining the three themes of service robotics in tourism and hospitality
Manthiou, Aikaterini, (2021)
- More ...