Exploring servicescape experiences across museum types
Year of publication: |
2023
|
---|---|
Authors: | Erdoğan, Hasan Hüseyin ; Enginkaya, Ebru |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 6, p. 706-718
|
Subject: | Customer experience | Museum | Servicescape | Structural equation modeling | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction |
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