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~person:"Kuester, Sabine"
~subject:"Success factor"
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Success factor
New product development
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Kuester, Sabine
Cooper, Robert G.
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Ernst, Holger
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Mu, Jifeng
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Pomegbe, Wisdom Wise Kwabla
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International journal of innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
2
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
3
Sectoral heterogeneity in new service development : an exploratory study of service types and success factors
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Gast, Barbara
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 533-544
Persistent link: https://www.econbiz.de/10009752186
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