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~person:"Langer, Paul F."
~subject:"Innovation adoption"
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Innovation adoption
Innovationsakzeptanz
2
Internet marketing
2
Online-Marketing
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Structural equation model
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Strukturgleichungsmodell
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Privacy calculus theory
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Structural equation modeling
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Theory of reasoned action
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technology acceptance model
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Langer, Paul F.
Wirtz, Bernd W.
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Public performance & management review
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ECONIS (ZBW)
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
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