Public social media services : a citizen's perspective
Year of publication: |
2020
|
---|---|
Authors: | Wirtz, Bernd W. ; Langer, Paul F. ; Göttel, Vincent ; Thomas, Marc-Julian |
Published in: |
Public performance & management review. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-9271, ZDB-ID 2016974-7. - Vol. 43.2020, 6, p. 1342-1358
|
Subject: | Facebook | intention to use | social media | structural equation modeling | technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Strukturgleichungsmodell | Structural equation model |
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