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~person:"Parguel, Béatrice"
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capital-marque
6
distribution
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attribution theory
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réputation
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Communication sociétale
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communication sociétale
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Attribution theory
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théorie de l'attribution
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théorie de l’attribution
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Parguel, Béatrice
Benoît-Moreau, Florence
12
Fischbacher, Urs
7
Turner, Karen
7
Bartling, Björn
6
Schudy, Simeon
6
Alston, Julian M.
5
Feudo, Aaron
5
Grimm, Stefan
5
Haggag, Kareem
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Klimm, Felix
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Pardey, Philip G.
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Pope, Nolan G.
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Glaeser, Edward L.
4
Hestermann, Nina
4
Jensen, Christa D.
4
Larceneux, Fabrice
4
Le Yaouanq, Yves
4
Lo, Andrew W.
4
Munday, Max
4
Patterson, Richard W.
4
Pauwels, Koen
4
Ponzetto, Giacomo A. M.
4
Wei, Mengxing
4
Zhu, Hong
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Al-Nowaihi, Ali
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Buus, Tomáš
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Chan-Kang, Connie
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Dhami, Sanjit S.
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Fischer, Marc
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Gallagher, David R.
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Hoyer, Markus
3
Jensen, Matthew L.
3
Kannan, P. K.
3
Kim, Daehwan
3
Kliger, Doron
3
Lee, Hyun-Woo
3
Lee, Joon Sung
3
Magni, Carlo Alberto
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HAL
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Université Paris-Dauphine (Paris IX)
4
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RePEc
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"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
2
Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine (Paris IX)
-
2008
communication probably less efficient. Based upon the
attribution
theory, this research examines the role of independent information …
Persistent link: https://www.econbiz.de/10010708025
Saved in:
3
How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Parguel, …
-
Université Paris-Dauphine (Paris IX)
-
2011
effective. On the basis of
attribution
theory, this study investigates the role of independent sustainability ratings on …
Persistent link: https://www.econbiz.de/10011074443
Saved in:
4
How Sustainability Ratings Might Deter "Greenwashing": A Closer Look at Ethical Corporate Communication
Parguel, Béatrice
;
Benoît-Moreau, Florence
; …
-
HAL
-
2011
effective. On the basis of
attribution
theory, this study investigates the role of independent sustainability ratings on …
Persistent link: https://www.econbiz.de/10008833317
Saved in:
5
How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication.
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Parguel, …
-
Université Paris-Dauphine
-
2011
effective. On the basis of
attribution
theory, this study investigates the role of independent sustainability ratings on …
Persistent link: https://www.econbiz.de/10009197209
Saved in:
6
Le rôle de la réputation sociétale de l'enseigne dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l'
attribution
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
HAL
-
2008
questionnée. Mobilisant la théorie de l'
attribution
, cette recherche examine l'impact de la réputation de l'entreprise sur la …
Persistent link: https://www.econbiz.de/10009418536
Saved in:
7
Le rôle de la congruence entre l'enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l'
attribution
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
HAL
-
2008
'il reçoit, notamment en ce qui concerne la naturede l'engagement de l'enseigne, la théorie de l'
attribution
offre un cadre …
Persistent link: https://www.econbiz.de/10009418540
Saved in:
8
Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
HAL
-
2008
questionnée. Mobilisant la théorie de l'
attribution
, cette recherche examine l'impact de la réputation de l'entreprise sur la …
Persistent link: https://www.econbiz.de/10009393816
Saved in:
9
Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’
attribution
...
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2008
nature of retailers’ engagements, the
attribution
theory is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10011072752
Saved in:
10
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Parguel, Béatrice
;
Benoît-Moreau, Florence
; …
- In:
Journal of Business Ethics
102
(
2011
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009327625
Saved in:
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