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~person:"Paul, Justin"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Structural equation model
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Strukturgleichungsmodell
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Consumer behaviour
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Brand image
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Markenimage
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Partial least squares
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Partielle kleinste Quadrate
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Partial least squares structural equation modeling
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Perceived risk
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Schätztheorie
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Paul, Justin
Cleveland, Mark
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Kant, Rishi
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Wirtz, Bernd W.
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Assaker, Guy
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Chiu, Weisheng
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Cho, Heetae
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Das, Manish
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Dhir, Amandeep
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Lam, Shun Yin
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Pereira, Hélia Gonçalves
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Rita, Paulo
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Shukla, Paurav
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Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, Justin
;
Modi, Ashwin
;
Patel, Jayesh
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011442367
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