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~person:"Paul, Justin"
~subject:"Partielle kleinste Quadrate"
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Partielle kleinste Quadrate
Structural equation model
4
Strukturgleichungsmodell
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Consumer behaviour
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3
Brand image
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Markenimage
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Brand management
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Brand transparency
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Celebrity endorsement
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Consumer attitude
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Covariance based structural equation modeling (CB-SEM)
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Environmental concern
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Environmental consciousness
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Estimation theory
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Food
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Food delivery application
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Forecasting
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Green products
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Kleinste-Quadrate-Methode
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Least squares method
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Lebensmittel
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Markenartikel
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Partial least squares (consistent) based structural equation modeling (PLSc-SEM)
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Partial least squares based structural equation modeling (PLS-SEM)
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Partial least squares structural equation modeling
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Perceived risk
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Purchase intention
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Schätztheorie
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Signaling theory
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Signalling
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Structural equation modeling
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Structural equation modeling (SEM)
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Paul, Justin
Ringle, Christian M.
19
Sarstedt, Marko
17
Hair, Joseph F.
11
Henseler, Jörg
5
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Peng, Xianghui
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Prybutok, Victor
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Hallak, Rob
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Hult, G. Tomas M.
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Hwa, Jacky Cheah Jun
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Radomir, Lăcrămioara
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
Dash, Ganesh
;
Paul, Justin
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013203554
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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