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~person:"Rauschnabel, Philipp A."
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Virtual reality
9
Virtuelle Realität
9
augmented reality
5
Consumer behaviour
4
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
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marketing
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Augmented reality
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Digitalisierung
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Rauschnabel, Philipp A.
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Heller, Jonas
9
Barnes, Stuart J.
8
Chylinski, Mathew
8
Flavián Blanco, Carlos
8
Hilken, Tim
8
Priddat, Birger P.
8
Teuteberg, Frank
8
Fiedler, Marina
7
Mahr, Dominik
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Hess, Thomas
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Innocenti, Alessandro
6
Leimeister, Jan Marco
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Pfeiffer, Jella
6
Pfeiffer, Thies
6
Schenk, Michael
6
Stieglitz, Stefan
6
Thomas, Oliver
6
Vartiainen, Matti
6
Zerres, Christopher
6
Barhorst, Jennifer Brannon
5
Ciaramitaro, Barbara L.
5
Haenlein, Michael
5
Hofeditz, Lennart
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Israel, Kai
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Psychology & marketing
4
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Understanding the diffusion of
virtual
reality
glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
6
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
7
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
8
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
9
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
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