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~person:"Sharma, Vikram"
~subject:"Structural equation model"
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Structural equation model
Consumer behaviour
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Strukturgleichungsmodell
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Factor analysis
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Faktorenanalyse
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Fashion
2
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confirmatory factor analysis
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purchase intentions
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structural equation modeling
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Bekleidungsindustrie
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Confirmatory Factor Analysis
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Innovation management
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Internet marketing
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Online-Handel
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Sharma, Vikram
Ringle, Christian M.
19
Sarstedt, Marko
19
Hair, Joseph F.
12
Wirtz, Bernd W.
10
Assaker, Guy
8
Henseler, Jörg
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Fatima, Johra Kayeser
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Göttel, Vincent
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Hallak, Rob
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Hazen, Benjamin T.
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Prybutok, Victor
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Chatzoudes, Dimitrios
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Cho, Young Sik
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Dell' Anno, Roberto
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Gautam, Vikas
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Paul, Justin
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Peng, Xianghui
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Roy, Subhadip
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Weißenberger, Barbara E.
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Aggarwal, Arun
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Di Mascio, Rita
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Diamantopoulos, Adamantios
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Gaeckler, Julia
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Han, Heesup
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Kankam, George
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Kaufmann, Lutz
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Lee, Jin-soo
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Miller, Jason W.
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Morin, Alexandre J. S.
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Niemand, Thomas
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Nobi, Kamrunnisha
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Nunkoo, Robin
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Overstreet, Robert E.
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Parast, Mahour Mellat
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Persada, Satria Fadil
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Prasetyo, Yogi Tri
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Prybutok, Victor R.
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Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Theoretical economics letters
1
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ECONIS (ZBW)
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Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012181014
Saved in:
2
Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships
Gautam, Vikas
;
Sharma, Vikram
- In:
Theoretical economics letters
8
(
2018
)
11
,
pp. 2444-2459
Persistent link: https://www.econbiz.de/10011911692
Saved in:
3
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
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