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~person:"Swoboda, Bernhard"
~subject:"Globalisierung"
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Search: subject:"structural equation modeling"
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Globalisierung
Cross-national research
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Multilevel structural equation modeling
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Brand management
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Swoboda, Bernhard
Sinning, Carolina
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Cleveland, Mark
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Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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