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~person:"Trott, Paul"
~subject:"Packaging"
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Trott, Paul
Simms, Chris
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European journal of marketing
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Packaging-integrated-products : capturing new opportunities in the front end of
product
development
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2391-2418
Persistent link: https://www.econbiz.de/10013457356
Saved in:
2
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
3
Conceptualising the management of packaging within new
product
development
: a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
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