Packaging-integrated-products : capturing new opportunities in the front end of product development
Year of publication: |
2022
|
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Authors: | Simms, Chris ; Trott, Paul |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2391-2418
|
Subject: | Frond-end innovation | New product development | Packaged foods sector | Packaging | Packaging innovation | Produktentwicklung | Innovation | Verpackung | Innovationsmanagement | Innovation management | Ernährungsindustrie | Food industry | Produktgestaltung | Product design |
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