//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Wirtz, Bernd W."
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"structural equation modeling"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Structural equation model
10
Strukturgleichungsmodell
10
Structural equation modeling
8
Internet marketing
6
Online-Marketing
6
Erfolgsfaktor
4
Innovation adoption
4
Innovationsakzeptanz
4
Social Web
4
Social web
4
Success factor
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Success factors
3
structural equation modeling
3
Advertising effects
2
Consultancy services
2
Customer satisfaction
2
Facebook
2
Kundenzufriedenheit
2
Management consulting
2
Purchase intention
2
Social media
2
Unternehmensberatung
2
Werbewirkung
2
Werbung
2
social media
2
Affective organizational commitment
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand image
1
Brand loyalty
1
Brand management
1
Client perspective
1
Client satisfaction
1
Consultant perspective
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Wirtz, Bernd W.
Baum, Matthias
2
Kabst, Rüdiger
2
Abedin, Babak
1
Allan, David
1
Anand, Sandip
1
Assemi, Behrang
1
Aurum, Aybüke
1
Bakshi, Apurva
1
Balasubramanian, Siva Kumar
1
Bhakar, Shailja
1
Coker, Kesha K.
1
D'Ambra, John
1
Daiser, Peter
1
Dwivedi, Rohita
1
Eisend, Martin
1
Grigaliunaite, Viktorija
1
Göttel, Vincent
1
Henseler, Jörg
1
Islam, Tahir
1
Jafarzadeh, Hamed
1
Kaur, Ravineet
1
Kumar, Arun
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Mariani, Marcello M.
1
Pandey, Mrinalini
1
Patwardhan, Hemant
1
Paul, Justin
1
Pileliene, Lina
1
Pillai, Deepa
1
Raja, Md Washim
1
Schäfer, Marina
1
Sharma, Anshuman
1
Sharma, Rakesh Kumar
1
Shen, Feng
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->