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~person:"Wirtz, Bernd W."
~subject:"Innovation adoption"
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Innovation adoption
Structural equation model
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Strukturgleichungsmodell
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Wirtz, Bernd W.
Göttel, Vincent
2
Langer, Paul F.
2
Abdul Hafaz Ngah
1
Achara Chandrachai
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Akbar, Ahsan
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Al-Ajam, Ali Saleh
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Public performance & management review
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ECONIS (ZBW)
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
3
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
4
E-government portal characteristics and individual appeal : an examination of e-government and citizen acceptance in the context of local administration portals
Wirtz, Bernd W.
;
Piehler, Robert
;
Daiser, Peter
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
1
,
pp. 70-98
Persistent link: https://www.econbiz.de/10010528942
Saved in:
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