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~person:"Wirtz, Bernd W."
~subject:"Success factor"
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Wirtz, Bernd W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
3
Determinants of perceived success in management consulting : an empirical investigation from the consultant perspective
Bronnenmayer, Matias
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Management research review
39
(
2016
)
6
,
pp. 706-738
Persistent link: https://www.econbiz.de/10011564316
Saved in:
4
Success factors of management consulting
Bronnenmayer, Matias
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Review of managerial science
10
(
2016
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10011669889
Saved in:
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