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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
184
Konsumentenverhalten
184
Attribution
118
Attribution theory
97
attribution theory
93
attribution
91
Theorie
56
Experiment
54
Corporate social responsibility
52
Corporate Social Responsibility
50
Customer satisfaction
49
Kundenzufriedenheit
49
Theory
49
Dienstleistungsqualität
47
Service quality
47
Relationship marketing
46
Brand image
37
Markenimage
37
Führungskräfte
35
Managers
35
Arbeitsverhalten
33
Emotion
33
Portfolio-Management
33
Work behaviour
33
Advertising effects
32
Portfolio selection
32
Werbewirkung
32
Internet marketing
31
Online-Marketing
31
Bias
30
Führungsstil
30
Leadership style
30
Organizational behaviour
30
Systematischer Fehler
30
Verhalten in Organisationen
30
Brand management
28
Markenführung
28
Performance measurement
27
Beschwerdemanagement
26
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Undetermined
30
Free
5
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45
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English
46
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Cai, Liping A.
2
Choi, Suh-hee
2
Han, Heesup
2
Lee, Hyun-Woo
2
Nite, Calvin
2
Park, Sangchul
2
Albrecht, Arne Keno
1
Albrecht, Carmen-Maria
1
Amarnani, Rajiv K.
1
Anderl, Eva
1
Baillod, Chloé
1
Baker, Melissa A.
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Banerjee, Shubhomoy
1
Beatty, Sharon E.
1
Becker, Ingo Frank
1
Bornemann, Torsten
1
Braun, Jakob
1
Budisantoso, Tjong
1
Calzolari, Giacomo
1
Capezio, Alessandra
1
Chang, Younghoon
1
Chen, Chi-Ting
1
Chen, Yi-Mu
1
Cheng, Bao
1
Cheng, Li-Keng
1
Chugh, Richa
1
Conduit, Jodie
1
Crosno, Jody
1
Cui, Hong-Jing
1
Dacin, Peter A.
1
Dahlstrom, Robert
1
Davis, Svetlana V.
1
Denicolò, Vincenzo
1
Devaraj, Sarv
1
Dong, Beibei
1
Dong, Yun
1
Espartel, Lélis Balestrin
1
Evans, Kenneth R.
1
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International journal of hospitality management
3
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Journal of service theory and practice
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Service business
2
The journal of services marketing
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of industrial organization
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of digital banking
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of personal selling & sales management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vocational behavior
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
46
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1
The effect of social proximity,
attribution
, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Users taking the blame? : how service failure, recovery, and robot design affect user attributions and retention
Meyer, Nika
;
Schwede, Melanie
;
Hammerschmidt, Maik
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2491-2505
Persistent link: https://www.econbiz.de/10013556744
Saved in:
4
Bad intentions : customers' negative reactions to intentional failures and mitigating conditions
Nazifi, Amin
;
Roschk, Holger
;
Ordenes, Francisco Villarroel
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1808-1827
Persistent link: https://www.econbiz.de/10013391013
Saved in:
5
Understanding customers' insights using
attribution
theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
6
The impact of customer sexual harassment on customer-oriented OCB : a social exchange perspective
Zhu, Hong
;
Ye, Yijiao
;
Zhou, Mingjian
;
Li, Yaoqi
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4555-4573
Persistent link: https://www.econbiz.de/10014430138
Saved in:
7
Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Service business
17
(
2023
)
4
,
pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Customer intention to participate in service recovery : what is it and what are the drivers?
Singh, Gurbir
;
Mishra, Abhishek
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 873-900
Persistent link: https://www.econbiz.de/10014448148
Saved in:
10
The interplay between physical and social servicescape : investigating negative CCI
Furrer, Olivier
;
Landry, Mikèle
;
Baillod, Chloé
; …
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 732-745
Persistent link: https://www.econbiz.de/10014314405
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