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~subject:"Brand image"
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Brand image
Strukturgleichungsmodell
798
Structural equation model
795
Structural equation modeling
546
structural equation modeling
452
Consumer behaviour
207
Konsumentenverhalten
206
Structural Equation Modeling
136
Partial least squares
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Firm performance
106
Unternehmenserfolg
106
Partielle kleinste Quadrate
99
Customer satisfaction
80
Kundenzufriedenheit
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Lieferkette
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Supply chain
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Relationship marketing
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77
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Structural equation modeling (SEM)
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structural equation modeling (SEM)
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Qualitätsmanagement
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Estimation theory
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SME
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Schätztheorie
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India
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KMU
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Markenimage
42
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Fang, Shih Chieh
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
3
Journal of promotion management : JPM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
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The journal of product & brand management
2
Administrative Sciences : open access journal
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Amfiteatru economic : an economic and business research periodical
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Future Business Journal
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Human resource management
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International journal of management, economics and social sciences : IJMESS
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Review of international business and strategy
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ECONIS (ZBW)
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31
The effects of corporate social responsibility on brand equity and firm performance
Wang, Hanmin
;
Chen, Pei-Hua
;
Yu, Tiffany Hui-Kuang
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2232-2236
Persistent link: https://www.econbiz.de/10011389301
Saved in:
32
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
33
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
34
Validating a structural model of destination image, satisfaction, and loyalty across gender and age : multigroup analysis with PLS-SEM
Assaker, Guy
;
Hallak, Rob
;
Assaf, A. Georges
;
Assad, Tony
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
6
,
pp. 577-591
Persistent link: https://www.econbiz.de/10011420908
Saved in:
35
Consumer-based brand equity : a literature review
Szőcs, Attila
- In:
Journal of economics and business research
20
(
2014
)
1
,
pp. 93-120
Persistent link: https://www.econbiz.de/10010440791
Saved in:
36
The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Hamidizadeh, Mohammad Reza
;
Karimi Alavije, Mohammad Reza
; …
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010529598
Saved in:
37
A model of event–destination image transfer
Deng, Qian
;
Li, Mimi
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010235906
Saved in:
38
Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
39
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
40
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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