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~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Search: subject:"product development"
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Brand management
New product development
850
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850
Innovation management
217
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217
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187
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80
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The Routledge companion to contemporary brand management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 2
1
Brand the Future : systematische Markenentwicklung im B2B
1
Breaking new ground in theory and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Digital disruptive innovation
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Handbook of marketing strategy
1
Handbook of research on new product development
1
Handbook on cross-cultural marketing
1
Innovationserfolg : Management und Ressourcen systematisch gestalten
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
1
New Developments in Online Marketing
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Revolutionizing innovation : users, communities, and open innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
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ECONIS (ZBW)
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Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
2
The role of online brand community in new
product
development
: case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
3
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
4
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
5
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
6
Marke als Motor der Produktentwicklung
Gey, Thomas
;
Meyke, Florian
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 23-31)
.
2017
Persistent link: https://www.econbiz.de/10011565716
Saved in:
7
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
Saved in:
8
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10011474434
Saved in:
9
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
10
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
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