Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Year of publication: |
2024
|
---|---|
Authors: | Lim, Yee Wen ; French, Juliana Angeline ; Shafiullah Anis |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 205-217
|
Subject: | Brand collaboration | K-Pop | Marketing campaigns | Oreo | Product innovation | Social media | Social Web | Social web | Markenführung | Brand management | Innovation | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
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