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~subject:"Brand management"
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Brand management
Strukturgleichungsmodell
798
Structural equation model
795
Structural equation modeling
546
structural equation modeling
452
Consumer behaviour
207
Konsumentenverhalten
206
Structural Equation Modeling
136
Partial least squares
109
Firm performance
106
Unternehmenserfolg
106
Partielle kleinste Quadrate
99
Customer satisfaction
80
Kundenzufriedenheit
79
Lieferkette
79
Supply chain
79
Relationship marketing
78
Beziehungsmarketing
77
Service quality
69
Structural equation modeling (SEM)
69
Dienstleistungsqualität
66
Innovation
66
Innovation management
63
Innovationsmanagement
63
Innovation adoption
52
Innovationsakzeptanz
51
Knowledge management
50
Theorie
49
Theory
49
Wissensmanagement
49
structural equation modeling (SEM)
49
Quality management
45
Qualitätsmanagement
44
Brand image
43
Estimation theory
43
SME
43
Schätztheorie
43
India
42
KMU
42
Markenimage
42
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41
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Fang, Shih Chieh
2
Fang, Shyh-Rong
2
Huang, Chao-Chin
2
Kankam, George
2
Kara, Selcan
2
Sinning, Carolina
2
Swoboda, Bernhard
2
Adubah, Daniel Ato
1
Agarwal, Atul Kumar
1
Ahmad, Ayyaz
1
Ahmed, Rizwan Raheem
1
Ali, Rashid
1
Allan, David
1
Anand, Sandip
1
Aryeetey, Henry Okai
1
Ashfaq, Rafiya
1
Bagozzi, Richard P.
1
Bajpai, Naval
1
Banerjee, Asok Kumar
1
Batra, Rajeev
1
Baum, Matthias
1
Bhat, Savita
1
Brodie, Roderick J.
1
Butt, Muhammad Mohsin
1
Chakraborty, Debarun
1
Chakraborty, Uttam
1
Chang, Shao-chi
1
Chani, Muhammad Irfan
1
Charnor, Isaac Tetteh
1
Chauhan, Ajay Kumar
1
Chekalina, Tatiana
1
Chen, Tien-Tze
1
Chopdar, Prasanta Kr
1
Crisafulli, Benedetta
1
Datta, Saroj Kumar
1
Deependra Singh
1
Dhir, Amandeep
1
Dąbrowski, Dariusz
1
Elsäßer, Marc
1
Fiaz, Muhammad
1
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Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Australian journal of management
1
Central European business review : CEBR
1
Future Business Journal
1
Human resource management
1
International journal of economic research
1
International journal of management, economics and social sciences : IJMESS
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of wine business research
1
Journal of business and economic analysis : (JBEA)
1
Journal of business ethics : JOBE
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of open innovation : technology, market, and complexity
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Management international review : MIR ; journal of international business
1
Managing service quality : MSQ ; an international journal
1
Marketing i menedžment innovacij : m&mi
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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31
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
32
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
33
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
34
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
35
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
36
Consumer-based brand equity : a literature review
Szőcs, Attila
- In:
Journal of economics and business research
20
(
2014
)
1
,
pp. 93-120
Persistent link: https://www.econbiz.de/10010440791
Saved in:
37
The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Hamidizadeh, Mohammad Reza
;
Karimi Alavije, Mohammad Reza
; …
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010529598
Saved in:
38
Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
39
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
40
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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