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~subject:"Conceptual Model"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
12
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad
- In:
International journal of operations and quantitative …
27
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
Saved in:
3
R&D expenditure in a competitive landscape : A game theoretic approach
Ali, Salman
;
Rahman, Syed Mizanur
- In:
International journal of business and economics
19
(
2020
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10012608720
Saved in:
4
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
5
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
6
Job satisfaction of hotel employees
conceptual
model
construction and evaluation
Yuan, Huan
;
Jiaqing, Kuang
- In:
International journal of business and economics …
8
(
2019
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10012231357
Saved in:
7
Framing ERP success from an information systems failure perspective : a measurement endeavor
Zerbino, Pierluigi
;
Aloini, Davide
;
Dulmin, Riccardo
; …
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10011675520
Saved in:
8
Conceptual
model
for evaluating human resource management
Ghahramani, Abdolreza
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
3
,
pp. 518-530
Persistent link: https://www.econbiz.de/10012209344
Saved in:
9
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
10
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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