Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Oly Mishra
Year of publication: |
2020
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Authors: | Mishra, Oly |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 20.2020, 1/2, p. 93-108
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Subject: | Online Behavioural Advertising | Conscious Consumer | Higher Purpose | Conceptual Model | Communication | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kommunikation |
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