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Consumer behaviour
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conceptual model
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ECONIS (ZBW)
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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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22
Building web 2.0 enterprises : a study of small and medium enterprises in the United States
Kim, Hee Dae
;
Lee, In
;
Lee, Choong Kwon
- In:
International small business journal : researching …
31
(
2013
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10009744290
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