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E-commerce
Multichannel strategy
337
Multikanalvertrieb
334
Mehrgleisiger Vertrieb
193
Einzelhandel
180
Retail trade
164
Vertriebsweg
145
Distribution channel
144
Beziehungsmarketing
138
Relationship marketing
138
Online retailing
136
Online-Handel
136
Consumer behaviour
104
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104
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91
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86
Germany
84
Marketingmanagement
45
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40
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39
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36
Omnichannel retailing
31
Online-Marketing
28
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27
Internet marketing
27
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26
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25
Dienstleistungsqualität
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Erfolgsfaktor
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25
Service quality
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Supply chain
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Verbraucherverhalten
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Customer satisfaction
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Handelsmarketing
23
Kundenzufriedenheit
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Retail marketing
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39
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9
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Pinterits, Andreas
3
Acquila-Natale, Emiliano
2
Basu, Preetam
2
Binder, Jochen
2
Gruber, Gottfried
2
Hübner, Alexander
2
Leberling, Alexander
2
Mandal, Prasenjit
2
Saha, Kushal
2
Trenz, Manuel
2
Ahn, Jae-hyeon
1
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1
Bang, Youngsok
1
Barrera-Barrera, Ramón
1
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1
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Holzapfel, Andreas
1
Holzmüller, Hartmut H.
1
Hwang, Minha
1
Iglesias-Pradas, Santiago
1
Inman, J. Jeffrey
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Journal of retailing
4
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
International journal of electronic commerce : IJEC
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
Economic annals
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Gaber Edition Wissenschaft
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Geographie der Kommunikation
1
Hamburger Schriften zur Marketingforschung
1
Handbook of strategic e-business management
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Informationsmanagement und strategische Unternehmensführung
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of operations management
1
MIS quarterly
1
Manufacturing & service operations management : M & SOM
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Reihe: Marketing : MAR
1
Schriften zu Familienunternehmen
1
Service business
1
Transportation research / E : an international journal
1
Working paper series : WPS
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ECONIS (ZBW)
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1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
3
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
4
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
5
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
6
Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Teixeira, Rafael
;
Duarte, André Luís de Castro Moura
; …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10013407328
Saved in:
7
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
8
Optimal in-store fulfillment policies for online orders in an omni-channel retail environment
Difrancesco, Rita Maria
;
Van Schilt, Isabelle M.
; …
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1058-1076
Persistent link: https://www.econbiz.de/10012533804
Saved in:
9
"Ship-from-store" strategy in platform retailing
He, Yi
;
Xu, Qingyun
;
Shao, Zhen
- In:
Transportation research / E : an international journal
145
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012488997
Saved in:
10
Forays into omnichannel : an online retailer's strategies for managing product returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 633-651
Persistent link: https://www.econbiz.de/10012502386
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