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~subject:"Formative measurement model"
~subject:"Social Web"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
2
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
3
A PLS-SEM approach to understanding e-SQ, e-satisfaction and e-loyalty for fashion e-retailers in Spain
Gutiérrez Rodríguez, Pablo
;
Villarreal, Ricardo
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305227
Saved in:
4
Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi
;
Storbacka, Kaj
;
Frethey-Bentham, Catherine
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
Saved in:
5
Specifying and assessing a formative measure for Hofstede’s cultural values: a Malaysian study
Thien, Lei
;
Thurasamy, Ramayah
;
Razak, Nordin Abd
- In:
Quality & Quantity: International Journal of Methodology
48
(
2014
)
6
,
pp. 3327-3342
measurement
model
specification. To fill this gap, this study attempts to specify the epistemic nature of Hofstede’s cultural …
Persistent link: https://www.econbiz.de/10010992942
Saved in:
6
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
7
Conceptualizing and validating organizational networking as a second-order formative construct
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 951-966
Persistent link: https://www.econbiz.de/10010410613
Saved in:
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