Polisetty, Aruna; Sowmya G; Pahari, Subhajit - In: Cogent business & management 10 (2023) 3, pp. 1-30
the barriers to adopting the first wave of OTTs and the innovation characteristics, along with the propagation mechanism …, in the second wave, using the Innovation Resistance Theory (IRT) and the Technology Acceptance Model (TAM), respectively … resistance on continued usage intention. In the second wave, innovation and consumer characteristics had no significant impact on …