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~subject:"Internet marketing"
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Search: subject:"omnichannel retailing"
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Internet marketing
Einzelhandel
62
Retail trade
62
Online retailing
59
Online-Handel
59
Omnichannel retailing
57
Beziehungsmarketing
53
Relationship marketing
53
Multichannel strategy
43
Multikanalvertrieb
43
Consumer behaviour
38
Konsumentenverhalten
38
omnichannel retailing
27
Distribution channel
26
Vertriebsweg
26
Lieferkette
13
Supply chain
13
E-commerce
12
Electronic Commerce
12
Dienstleistungsqualität
11
Preismanagement
11
Pricing strategy
11
Service quality
11
Customer satisfaction
10
Kundenzufriedenheit
10
Customer analysis
9
Kundenanalyse
9
Channel integration
6
retail operations
6
Einzelhandelspreis
5
Ladengestaltung
5
Pricing
5
Retail price
5
Sales promotion
5
Store design
5
Verkaufsförderung
5
Bibliometrics
4
Bibliometrie
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Competition
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Game theory
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Doukidis, Georgios I.
1
Gao, Biao
1
Gao, Mengjia
1
Huang, Lin
1
Lazaris, Chris
1
Liu, Yahui
1
Vrechopoulos, Adam
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Wang, Junjie
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Yang, Shuai
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Yen, Yung-Shen
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Zheng, Hualu
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European journal of marketing
1
International journal of technology marketing : IJTMkt
1
Kobe University Monograph Series in Social Science Research
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Huang, Lin
;
Gao, Biao
;
Gao, Mengjia
-
2023
phygital reality. The interest in the phygital reality market, such as
omnichannel
retailing
integrating physical stores and …
Persistent link: https://www.econbiz.de/10014327452
Saved in:
2
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in
omnichannel
retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
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