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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Theory
10,491
Theorie
10,489
Deutschland
10,141
Germany
10,134
Strategic management
5,408
Strategisches Management
5,408
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5,347
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5,346
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5,007
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5,007
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4,956
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4,956
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4,331
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4,325
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4,225
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4,224
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4,010
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4,010
Human Resource Management
3,887
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3,886
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3,793
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3,789
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3,348
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3,347
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3,240
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2,918
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2,918
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2,916
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2,916
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2,839
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2,839
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2,713
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2,713
Management
2,636
KMU
2,592
SME
2,589
Business process management
2,363
Prozessmanagement
2,363
Brand management
2,356
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19
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583
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283
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98
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31
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Fournier, Susan
8
Keller, Kevin Lane
7
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6
Kirchgeorg, Manfred
6
Bhattacharya, C. B.
5
Goldsmith, Ronald E.
5
Park, C. Whan
5
Sen, Sankar
5
Bruhn, Manfred
4
Galan-Ladero, M. Mercedes
4
Gierl, Heribert
4
Hadwich, Karsten
4
Hansen, Ursula
4
Henninger, Claudia E.
4
Homburg, Christian
4
Huber, Frank
4
Schmitt, Bernd
4
Stauss, Bernd
4
Ahlert, Dieter
3
Asmat Nizam Abdul Talib
3
Backhaus, Christof
3
Backhaus, Klaus
3
Benkenstein, Martin
3
Birker, Benjamin
3
Diehl, Sandra
3
Drengner, Jan
3
Ehrenberg, Andrew S. C.
3
Ermer, Beatrice
3
Esch, Franz-Rudolf
3
Fritz, Melanie
3
Grabner-Kräuter, Sonja
3
Gürhan-Canli, Zeynep
3
Herrmann, Andreas
3
Hill, Ronald Paul
3
Hollebeek, Linda D.
3
Johnson, Michael D.
3
Krafft, Manfred
3
Langner, Tobias
3
Lehmann, Donald R.
3
M. S. Mahrinasari
3
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Brand management ; Vol. 2
11
Handbook of research on customer engagement
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Consumer brand relationships : meaning, measuring, managing
8
Consumer-brand relationships : theory and practice
8
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
8
Handbook on brand and experience management
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brand management ; Vol. 4
7
Customer Experience : Forum Dienstleistungsmanagement
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
6
Handbook of brand relationships
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
5
Handbook of research on retailer-consumer relationship development
5
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
5
Sensory marketing : research on the sensuality of products
5
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Contemporary research in e-branding
4
Continuing to broaden the marketing concept : making the world a better place
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Cutting edge international research
4
Enhancing knowledge development in marketing ; Vol. 21
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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3
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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5
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation
management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
6
Supporting modeling and optimization of business processes and consumer behavior by analyzing multi-source data using artificial intelligence methods
Rymarczyk, Paweł
;
Cieplak, Tomasz
;
Adamkiewicz, Przemysław
- In:
Innovation in the digital economy : new approaches to …
,
(pp. 98-112)
.
2023
Persistent link: https://www.econbiz.de/10014516652
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7
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
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8
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
9
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
10
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
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