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Konsumentenverhalten
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International journal of consumer studies
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4
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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ECONIS (ZBW)
173
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21
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
22
Consumer privacy in smartphones : a systematic
literature
review
Unny, Balakrishnan
;
Shome, Samik
;
Shankar, Amit
;
Pani, …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014471177
Saved in:
23
Evaluating advanced product return forecasting algorithms : a (meta-)review integrating consumer returns research
Karl, David
- In:
International journal of business forecasting and …
9
(
2024
)
2
,
pp. 213-241
Persistent link: https://www.econbiz.de/10014512031
Saved in:
24
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
25
A systematic
literature
review
of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
26
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
27
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Saved in:
28
Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Kolańska-Stronka, Magdalena
;
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-46
Persistent link: https://www.econbiz.de/10014465626
Saved in:
29
Consumer well-being : a systematic
literature
review
and research agenda using TCCM framework
Bhardwaj, Priya
;
Kalro, Arti D.
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014465715
Saved in:
30
Charting the evolution of research on the paradoxes in consumer choice : systematic review and future research agenda
Sharma, Arun
;
Sharma, Manisha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465875
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