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Konsumentenverhalten
Bibliometrics
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Dhir, Amandeep
4
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3
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2
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International journal of consumer studies
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18
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5
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4
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3
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2
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2
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2
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2
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2
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1
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1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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1
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1
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1
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71
Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena
;
Jasim, K. Mohamed
;
Alam, Shahid
; …
- In:
International journal of business and emerging markets …
15
(
2023
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
Saved in:
72
What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? : a systematic
literature
review
Nosi, Costanza
;
Aquilani, Barbara
;
Fulco, Irene
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 392-411
Persistent link: https://www.econbiz.de/10014275996
Saved in:
73
Electronic retailing : mapping the past for informing the future
Bansal, Sanchita
;
Nangia, Priya
;
Singh, Shifali
;
Garg, Isha
- In:
The international review of retail, distribution and …
33
(
2023
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10014293218
Saved in:
74
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
75
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
76
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
77
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
78
Mapping the concept of online purchase experience : a review and bibliometric analysis
Anas, Mohammad
;
Khan, Mohammed Naved
;
Uddin, S. M. Fatah
- In:
International journal of quality and service sciences
15
(
2023
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014380814
Saved in:
79
Consumer responses to sustainable product branding strategies : a
literature
review
and future research agenda
Fatemi, Hajar
;
Leijerholt, Ulrika
;
Rezvani, Zeinab
; …
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10014380985
Saved in:
80
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
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