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~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Lieferantenmanagement
Markenführung
conceptual model
64
Conceptual model
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Consumer behaviour
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17
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14
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13
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Aufsatz in Zeitschrift
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Ghosh, Deviprasad
2
Jain, Varsha
2
Alcântara, Rosane Lucia Chicarelli
1
Arai, Akiko
1
Badraoui, Ismail
1
Boer, Luitzen de
1
Boulaksil, Youssef
1
Chen, Tom
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
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Ganesh B. E.
1
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1
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1
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1
Kitchen, Philip J.
1
Ko, Yong Jae
1
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1
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1
Paul, Soumi
1
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1
Rahul, R.
1
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1
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1
Roy, Subhadip
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1
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The journal of product & brand management
2
International journal of information technology and management : IJITM
1
International journal of logistics : research and applications
1
International journal of management and decision making : IJMDM
1
International journal of management concepts and philosophy : IJMCP
1
International journal of operations and quantitative management : IJOQM
1
Journal for international business and entrepreneurship development
1
Journal of purchasing and supply management
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Sport management review
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ECONIS (ZBW)
11
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Impact of e-commerce on supply chain management
Saleeshya, P. G.
;
Rahul, R.
- In:
International journal of information technology and …
22
(
2023
)
1/2
,
pp. 13-31
Persistent link: https://www.econbiz.de/10014319242
Saved in:
3
Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad
- In:
International journal of operations and quantitative …
27
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
Saved in:
4
Horizontal logistics collaboration : an exploratory study in Morocco's agri-food supply chains
Badraoui, Ismail
;
Vorst, Jacobus Gerardus Adrianus …
- In:
International journal of logistics : research and …
23
(
2020
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10012203880
Saved in:
5
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
6
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
7
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
8
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
9
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
10
What is required for greener supplier selection? : a literature review and
conceptual
model
development
Igarashi, Mieko
;
Boer, Luitzen de
;
Fet, Annik Maherholm
- In:
Journal of purchasing and supply management
19
(
2013
)
4
,
pp. 247-263
Persistent link: https://www.econbiz.de/10010227150
Saved in:
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