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~subject:"Markenführung"
~subject:"USA"
~type_genre:"Article in journal"
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Search: subject:"Conceptual Model"
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Markenführung
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conceptual model
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Jain, Varsha
2
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The journal of product & brand management
2
Electronic markets : the international journal on networked business
1
International journal of business information systems : IJBIS
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of management concepts and philosophy : IJMCP
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ECONIS (ZBW)
11
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
4
A
conceptual
model
of information system usage for better improvement in organisations
Magboul, Ibrahim Hussien Musa
;
Chew, Kok-Wai
;
Murali Raman
- In:
International journal of business information systems : …
22
(
2016
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011636532
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
6
How to bridge the boundary? : determinants of inter-organizational social software usage
Steinhueser, Melanie
;
Richter, Alexander
;
Smolnik, Stefan
- In:
Electronic markets : the international journal on …
25
(
2015
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10011553020
Saved in:
7
Family governance : literature review and the development of a
conceptual
model
Suess, Julia
- In:
Journal of family business strategy
5
(
2014
)
2
,
pp. 138-155
Persistent link: https://www.econbiz.de/10010390017
Saved in:
8
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
9
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
10
Building web 2.0 enterprises : a study of small and medium enterprises in the United States
Kim, Hee Dae
;
Lee, In
;
Lee, Choong Kwon
- In:
International small business journal : researching …
31
(
2013
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10009744290
Saved in:
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