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~subject:"Marketing management"
~type_genre:"Bibliografie enthalten"
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Marketing management
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Anwenderintegration in die Produktentwicklung : Generierung von Innovationsideen durch die Interaktion von Hersteller und Anwender innovativer industrieller Produkte
Karle-Komes, Nicole
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1997
Persistent link: https://www.econbiz.de/10008729835
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Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger
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1981
Persistent link: https://www.econbiz.de/10008731900
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