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~subject:"Marketing management"
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Marketing management
Multichannel strategy
337
Multikanalvertrieb
334
Mehrgleisiger Vertrieb
193
Einzelhandel
180
Retail trade
164
Vertriebsweg
145
Distribution channel
144
Beziehungsmarketing
138
Relationship marketing
138
Online retailing
136
Online-Handel
136
Consumer behaviour
104
Konsumentenverhalten
104
Deutschland
91
Electronic Commerce
86
Germany
84
E-commerce
47
Marketingmanagement
45
Marketing
40
Vertriebsorganisation
36
Omnichannel retailing
31
Online-Marketing
28
Digitalisierung
27
Internet marketing
27
Omnichannel
26
Bank
25
Dienstleistungsqualität
25
Erfolgsfaktor
25
Lieferkette
25
Service quality
25
Supply chain
25
Verbraucherverhalten
24
Customer satisfaction
23
Handelsmarketing
23
Kundenzufriedenheit
23
Retail marketing
23
Customer analysis
22
Kundenanalyse
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Theorie
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Wirtz, Bernd W.
3
Azemi, Yllka
2
Brock, Harald
2
Böckenholt, Ingo
2
Gruber, Gottfried
2
Mehn, Audrey
2
Mosca, Fabrizio
2
Ozuem, Wilson
2
Westermann, Arne
2
Alamanos, Eleftherios
1
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1
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1
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1
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1
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1
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1
Emrich, Oliver Thomas
1
Estrella-Ramón, Antonia
1
Gangwar, Manish
1
Giacosa, Elisa
1
Gu, Zheyin
1
Hermann, Andreas
1
Heuchert, Markus
1
Kallevig, Annette
1
Kannan, P. K.
1
Karacali, Ozan
1
Lecinski, Jim
1
Li, Xiangyong
1
Mandal, Prasenjit
1
Mantrala, Murali K.
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Marín-Carrillo, María B.
1
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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3
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Global marketing strategies for the promotion of luxury goods
2
Journal of retailing and consumer services
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Lehrbuch
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
SpringerLink / Bücher
2
The Routledge companion to strategic marketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Hamburger Schriften zur Marketingforschung
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of production economics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of retailing
1
Management information systems : mis quarterly
1
Reihe Electronic Commerce
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ECONIS (ZBW)
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Developing an impactful communication campaign
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 247-259)
.
2023
Persistent link: https://www.econbiz.de/10014283178
Saved in:
3
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
5
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
6
Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu
;
Li, Xiangyong
;
Zhong, Ning
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
Saved in:
7
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
8
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
9
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
10
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
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