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Marketing management
Produktentwicklung
9,755
New product development
8,715
Innovation
4,421
Innovationsmanagement
3,673
Innovation management
3,574
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889
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846
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639
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637
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636
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631
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597
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596
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546
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new product development
498
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488
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483
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471
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470
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449
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444
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444
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401
Supplier relationship management
401
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400
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398
Marketingmanagement
393
Beziehungsmarketing
375
Technischer Fortschritt
375
product development
374
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SME
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KMU
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Calantone, Roger J.
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Dogbe, Courage Simon Kofi
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Kohlbacher, Florian
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Nijssen, E. J.
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O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
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Banerjee, Sumitro
3
Carbonell, Pilar
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Di Benedetto, C. Anthony
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Ferdinand, Augusty Tae
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Herstatt, Cornelius
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Hultink, Erik J.
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Morgan, Todd
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Mu, Jifeng
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Paczkowski, Walter R.
3
Reid, Mike
3
Sudhir, K.
3
Tidd, Joseph
3
Van Den Bulte, Christophe
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Zhang, Jing
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Abril Barrie, Carmen
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Adhikari, Atanu
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Ahmadi, Hormoz
2
Ali, Sadaqat
2
Ali, Shabahat
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Andriyansah
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Angelmar, Reinhard
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Anokhin, Sergey Alexander
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Aspara, Jaakko
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Bamfo, Bylon Abeeku
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Barczak, Gloria
2
Bartoloni, Eleonora
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Bassano, Clara
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Boleslavsky, Raphael
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Borah, Prasad Siba
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Boso, Nathaniel
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Cavicchi, Alessio
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Esomar
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Seminar on "Pharmaceutical Market Research for New Product Development
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Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of technology marketing : IJTMkt
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
391
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381
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390
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391
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381
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
-
1985
-
(Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
Saved in:
382
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
-
1985
Persistent link: https://www.econbiz.de/10011874662
Saved in:
383
Planning profitable new product strategies
Taylor, James W.
-
1982
Persistent link: https://www.econbiz.de/10002912193
Saved in:
384
Marketing a new product : its planning, development, and control
Hisrich, Robert D.
;
Peters, Michael P.
-
1978
Persistent link: https://www.econbiz.de/10000049896
Saved in:
385
Seminar on "Pharmaceutical Market Research for New
Product
Development
: Basel, 5th to 8th March, 1975 ; [papers]
1975
Persistent link: https://www.econbiz.de/10000333648
Saved in:
386
Techniques for Marketing New Products
Banning, Douglas
-
1957
Persistent link: https://www.econbiz.de/10001499976
Saved in:
387
The market orientation of R & D : a recommendation for minimizing new product risk
Hanan, Mack
-
1965
Persistent link: https://www.econbiz.de/10001557618
Saved in:
388
Marketing new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
389
Market segments and information flows in a new product introduction
Burger, Philip Clinton
-
1968
Persistent link: https://www.econbiz.de/10001966240
Saved in:
390
Developing a product strategy : planing - production - promotion
Marting, Elizabeth
(
ed.
);
Bahm, John F.
(
contributor
)
-
1959
Persistent link: https://www.econbiz.de/10013327566
Saved in:
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