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~subject:"Marketing management"
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Marketing management
Produktentwicklung
9,755
New product development
8,715
Innovation
4,421
Innovationsmanagement
3,673
Innovation management
3,574
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889
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846
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Marketingmanagement
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Beziehungsmarketing
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product development
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Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
4
Kohlbacher, Florian
4
Nijssen, E. J.
4
O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
4
Banerjee, Sumitro
3
Carbonell, Pilar
3
Di Benedetto, C. Anthony
3
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3
Morgan, Todd
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Mu, Jifeng
3
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3
Reid, Mike
3
Sudhir, K.
3
Tidd, Joseph
3
Van Den Bulte, Christophe
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Zhang, Jing
3
Abril Barrie, Carmen
2
Adhikari, Atanu
2
Ahmadi, Hormoz
2
Ali, Sadaqat
2
Ali, Shabahat
2
Andriyansah
2
Angelmar, Reinhard
2
Anokhin, Sergey Alexander
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Aspara, Jaakko
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Bamfo, Bylon Abeeku
2
Barczak, Gloria
2
Bartoloni, Eleonora
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Alexander Hamilton Institute, Inc
1
American Marketing Association
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Books on Demand GmbH <Norderstedt>
1
Esomar
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Seminar on "Pharmaceutical Market Research for New Product Development
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Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of technology marketing : IJTMkt
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
391
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31
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391
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31
The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty
El Manzani, Younès
;
Cegarra, Jean-Jack
- In:
International journal of technology management : IJTM
93
(
2023
)
1/2
,
pp. 1-35
Persistent link: https://www.econbiz.de/10014366910
Saved in:
32
Market orientation in uncertain environments : the enabling role of effectuation orientation in new
product
development
Taghvaee, Somayeh
;
Talebi, Kambiz
- In:
European management journal
41
(
2023
)
2
,
pp. 323-335
Persistent link: https://www.econbiz.de/10014289461
Saved in:
33
Uncovering the role of competitor orientation and emotional capability in enhancing innovation performance
Arias-Pérez, José
;
Alegre Martín, Joaquín
;
Villar, …
- In:
International journal of organizational analysis
31
(
2023
)
5
,
pp. 1304-1315
Persistent link: https://www.econbiz.de/10014431985
Saved in:
34
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
35
The roles of product innovation capability in marketing performance
Khasanah, Imroatul
;
Sukresna, I. Made
- In:
Journal of developmental entrepreneurship : JDE
28
(
2023
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
Saved in:
36
Are crowdsourcing announcements signals of customer orientation? : a comparison of consumer responses to product- versus communication-related campaigns
Wen, Xiaohan
;
Atakan, S. Sinem
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1407-1441
Persistent link: https://www.econbiz.de/10014252298
Saved in:
37
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
38
Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in marketing capability
Ali, Shabahat
;
Wu, Weiwei
;
Ali, Sadaqat
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 504-530
Persistent link: https://www.econbiz.de/10014231548
Saved in:
39
Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi
;
Khaled, Amgad S. D.
;
Bajaj, Parul
; …
- In:
International journal of business excellence : IJBEX
30
(
2023
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
Saved in:
40
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
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