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~subject:"Online-Marketing"
~subject:"Structural equation model"
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Online-Marketing
Structural equation model
measurement model
26
Measurement
23
Messung
22
Measurement model
14
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11
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11
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10
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9
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9
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4
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covariate measurement error
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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2
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1
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1
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1
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1
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1
Framework for brand positioning of automotive lubricants by using structural equation modelling
Srivastava, Gautam
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10014315785
Saved in:
2
Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
3
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
4
Corporate social responsibility and employee engagement : mediating role of trust-in-organisation
Tahir, Muhammad
;
Safwan, Nadeem
;
Usman, Abid
;
Adnan, Adil
- In:
Middle East journal of management : MEJM
8
(
2021
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10012693950
Saved in:
5
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
6
Systematic mechanism for identifying the relative impact of supply chain performance areas on the overall supply chain performance using SCOR model and SEM
Dissanayake, C. Kalpani
;
Cross, Jennifer A.
- In:
International journal of production economics
201
(
2018
),
pp. 102-115
Persistent link: https://www.econbiz.de/10011870149
Saved in:
7
Role of structural equation modeling in scale development
Farooq, Reyees
- In:
Journal of advances in management research : JAMR
13
(
2016
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011567816
Saved in:
8
Moral foundations theory : an exploratory study with accounting and other business students
Andersen, Margaret L.
;
Zuber, Jill M.
;
Hill, Brent D.
- In:
Journal of business ethics : JOBE
132
(
2015
)
3
,
pp. 525-538
Persistent link: https://www.econbiz.de/10011414583
Saved in:
9
Measurement
model
in entrepreneurship and small business research : a ten year review
Wang, Xuequn
;
Jessup, Leonard M.
;
Clay, Paul F.
- In:
International entrepreneurship and management journal
11
(
2015
)
1
,
pp. 183-212
Persistent link: https://www.econbiz.de/10011326708
Saved in:
10
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010489553
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