Framework for brand positioning of automotive lubricants by using structural equation modelling
Year of publication: |
2023
|
---|---|
Authors: | Srivastava, Gautam |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 16.2023, 1, p. 89-103
|
Subject: | brand positioning | automotive lubricants | structural equation modelling | framework | measurement model | Kfz-Industrie | Automotive industry | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Messung | Measurement |
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