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~subject:"Online-Marketing"
~subject:"Supplier relationship management"
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Online-Marketing
Supplier relationship management
measurement model
26
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covariate measurement error
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Supply chain innovation : conceptualization, instrument development, and influence on supply chain performance
Wong, David T. W.
;
Ngai, Eric W. T.
- In:
The journal of product innovation management : an …
39
(
2022
)
2
,
pp. 132-159
Persistent link: https://www.econbiz.de/10013165938
Saved in:
2
Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
3
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
4
Systematic mechanism for identifying the relative impact of supply chain performance areas on the overall supply chain performance using SCOR model and SEM
Dissanayake, C. Kalpani
;
Cross, Jennifer A.
- In:
International journal of production economics
201
(
2018
),
pp. 102-115
Persistent link: https://www.econbiz.de/10011870149
Saved in:
5
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
6
Supplier performance measurement in discrete manufacturing industry-empirical study on Indian manufacturing sector
Mohanty, Manoj Kumar
;
Gahan, Padmabati
- In:
Journal of business economics and management
14
(
2013
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10009738850
Saved in:
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