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Online-Marketing
conceptual model
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Conceptual model
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Conceptual Model
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International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
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The marketing review
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ECONIS (ZBW)
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
3
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
4
From social capital to continuous use of social networking sites : a conceptualisation
Chen, Rui
;
Sharma, Sushil K.
;
Rao, H. Raghav
- In:
International journal of information technology and …
16
(
2017
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10011845061
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