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~subject:"Scale development"
~subject:"Social web"
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ECONIS (ZBW)
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Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
2
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
3
The development and validation of the organizational effectiveness scale using confirmatory factor analysis
Tayal, Ritu
;
Upadhyay, Rajesh Kumar
;
Yadav, Mohit
; …
- In:
Global business review
22
(
2021
)
3
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012591529
Saved in:
4
Employer brand scale development and validation : a second-order factor approach
Tanwar, Karnica
;
Prasad, Asha
- In:
Personnel review : a professional journal reporting new …
46
(
2017
)
2
,
pp. 389-409
Persistent link: https://www.econbiz.de/10011654466
Saved in:
5
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
6
Conceptualizing and validating organizational networking as a second-order formative construct
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 951-966
Persistent link: https://www.econbiz.de/10010410613
Saved in:
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