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~subject:"Social Web"
~type_genre:"Book section"
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Social Web
New product development
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Contemporary issues in social media marketing
2
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1
Bridging the gap between advertising academia and practice
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital disruptive innovation
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of research on new product development
1
Handbook of strategic e-business management
1
Information technology and product development
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Kundenintegration 2.0
1
Management strategies for sustainability, new knowledge innovation, and personalized products and services
1
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
1
Managing inter-organizational collaborations : process views
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
1
New Developments in Online Marketing
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Open innovation : new product development essentials from the PDMA
1
Organizations and social networking : utilizing social media to engage consumers
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
1
Product research : the art and science behind successful product launches
1
Smart Technologies for Organizations : Managing a Sustainable and Inclusive Digital Transformation
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
The Routledge companion to digital consumption
1
Winning strategies in a deconstructing world
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Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
2
FabLab and digital manufacturing : innovative tools for social innovation and value co-creation
Savastano, Marco
;
Bellini, Francesco
;
D'Ascenzo, Fabrizio
- In:
Smart Technologies for Organizations : Managing a …
,
(pp. 193-214)
.
2023
Persistent link: https://www.econbiz.de/10014288691
Saved in:
3
The role of online brand community in new
product
development
: case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
4
Product innovation and personalization via social media : learnings from the phenomenal success of BYJUs
Ranjan, Rajiv
- In:
Management strategies for sustainability, new knowledge …
,
(pp. 288-302)
.
2022
Persistent link: https://www.econbiz.de/10012888437
Saved in:
5
Communities of practice as collective lead users
Koller, Hans
;
Schulte, Benjamin
;
Andresen, Florian
; …
- In:
Managing innovation in a global and digital world : …
,
(pp. 131-144)
.
2020
Persistent link: https://www.econbiz.de/10012222473
Saved in:
6
Digital multisided platforms : an innovation research agenda
Srinivasan, Raji
;
Ramani, Nandini
- In:
Handbook of research on new product development
,
(pp. 127-145)
.
2019
Persistent link: https://www.econbiz.de/10012125117
Saved in:
7
Collaborative innovation online : entanglements of the making of content, skills, and community on a songwriting platform
Schiemer, Benjamin
;
Schüßler, Elke
;
Grabher, Gernot
- In:
Managing inter-organizational collaborations : process views
,
(pp. 293-316)
.
2019
Persistent link: https://www.econbiz.de/10012242745
Saved in:
8
Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Contemporary issues in social media marketing
,
(pp. 102-116)
.
2018
Persistent link: https://www.econbiz.de/10011715076
Saved in:
9
Social media measurement and monitoring
Mukesh, Mudra
;
Rao, Anand
- In:
Contemporary issues in social media marketing
,
(pp. 184-205)
.
2018
Persistent link: https://www.econbiz.de/10011715083
Saved in:
10
Integration of consumers into new
product
development
by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
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