Huang, Jinghua; Zhang, Jing; Li, Yangfan; Lv, Zhepeng - In: Journal of Global Information Management (JGIM) 22 (2014) 3, pp. 32-56
The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study develops a model to reveal the mechanism of...