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Search: person:"McDonald, Heath"
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Consumer behaviour
26
Konsumentenverhalten
26
Sportmarketing
18
Sports marketing
18
Professional sports
17
Profisport
17
Beziehungsmarketing
13
Relationship marketing
13
Football
11
Fußball
11
Sport
10
Sports
9
Sport organization
8
Sportorganisation
8
Australia
6
Australien
6
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Dienstleistungsqualität
3
Fans
3
Forecasting model
3
Prognoseverfahren
3
Service quality
3
Sport fans
3
season ticket holders
3
sport
3
Brand management
2
Co-creation
2
Commitment
2
Consumer behavior
2
Customer integration
2
Dirichlet
2
Double jeopardy
2
Fan engagement
2
Internet
2
Kundenintegration
2
Markenführung
2
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Undetermined
28
Free
4
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Article
50
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Article in journal
32
Aufsatz in Zeitschrift
32
Congress Report
3
Aufsatz im Buch
1
Book section
1
Language
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English
43
Undetermined
10
Author
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McDonald, Heath
52
Funk, Daniel C.
11
Karg, Adam
10
Karg, Adam J.
10
Leckie, Civilai
10
Doyle, Jason P.
7
Adam, Stewart
5
Lock, Daniel
5
Vocino, Andrea
5
Filo, Kevin
4
Kunkel, Thilo
4
Rayne, Daniel
3
Shaw, Robin N.
3
Alexandris, Kostas
2
MacQuilken, Lisa
2
Zubcevic-Basic, Nives
2
Baker, Bradley J.
1
Birch, Dawn
1
Biscaia, Rui
1
Bridson, Kerrie
1
Bush, Stephen
1
Conduit, Jodie
1
Darbyshire, Penny
1
Doyle, Jason
1
Du, James
1
Du, Wenjie
1
Dunn, Steven
1
Ewing, Michael
1
Frawley, Stephen
1
Fujak, Hunter
1
Funk, Daniel
1
Inoue, Yuhei
1
Jevons, Colin
1
Lee, Mi Ae
1
Li, Elton
1
Mavondo, Felix
1
McQuilken, Lisa
1
Mcdonald, Heath
1
Murphy, Jamie
1
Neale, Larry
1
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Published in...
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Sport management review
10
Journal of sport management : the official journal of the North American Society of Sport Management
9
European Sport management quarterly : ESMQ
3
Sport Management Review
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business research : JBR
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Fundamentals of marketing research ; Vol. 2
1
International Journal of Sports Marketing and Sponsorship
1
International journal of retail & distribution management
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of service management
1
The journal of services marketing
1
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ECONIS (ZBW)
36
OLC EcoSci
8
BASE
3
RePEc
3
Other ZBW resources
3
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1
Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
McDonald, Heath
;
Dunn, Steven
;
Schreyer, Dominik
; …
- In:
Journal of service management
35
(
2024
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10014456582
Saved in:
2
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
3
Sport consumer behaviour : marketing strategies
Funk, Daniel C.
;
Alexandris, Kostas
;
McDonald, Heath
-
2022
-
Second edition
Persistent link: https://www.econbiz.de/10014022574
Saved in:
4
Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.
;
Karg, Adam
;
Valadkhani, Abbas
; …
- In:
Applied economics
54
(
2022
)
27
,
pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
Saved in:
5
The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior
Kunkel, Thilo
;
Karg, Adam
;
McDonald, Heath
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10013346958
Saved in:
6
Understanding season ticket holder attendance decisions
Karg, Adam
;
Nguyen, Jeremy
;
McDonald, Heath
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
Saved in:
7
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
8
Examining corporate social responsibility awareness : An unaided recall measure
Rayne, Daniel
;
Pervan, Simon
;
McDonald, Heath
;
Leckie, …
- In:
Journal of Consumer Behaviour
20
(
2021
)
5
,
pp. 1129-1139
Persistent link: https://www.econbiz.de/10012535046
Saved in:
9
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
10
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
Saved in:
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