Customer engagement in sport : an updated review and research agenda
Year of publication: |
2022
|
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Authors: | McDonald, Heath ; Biscaia, Rui ; Yoshida, Masayuki ; Conduit, Jodie ; Doyle, Jason P. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 3, p. 289-304
|
Subject: | customer engagement | conceptual model | fans | participants | relationships | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Sportmarketing | Sports marketing | Profisport | Professional sports | Bibliometrie | Bibliometrics |
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